Human Service Center of Southern Metro East – Public Awareness Campaigns
This Randolph County, IL agency was tasked with decreasing the number of 8th through 12th grade students who drink alcohol through a public engagement campaign. Two campaigns were created to attract the attention of – and change attitudes among – adults and parents in the county. Logos and websites were developed, with my UI design in collaboration with web development team. Then, a “campaign-in-a-box” strategy was used to stage six different phases of outreach, including social media, earned media, paid media, location-centric event marketing, and word-of-mouth marketing.
This Randolph County, IL client was tasked with decreasing the number of 8th through 12th grade students who drink alcohol through a public engagement campaign. Two campaigns were created to attract the attention of – and change attitudes among – adults and parents in the county. We developed messaging and visuals to encourage adults and parents to be positive role models, leaders, and influencers in the lives of Randolph County teens. From there, logos and websites were developed, with my UI design in collaboration with a developer. Then, a “campaign-in-a-box” strategy was used to stage six different phases of outreach, including social media, earned media, paid media, location-centric event marketing, and word-of-mouth marketing.
Lana Cooper | lanacooper.design@gmail.com
